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Mitigation in Chinese online consumer reviews(汉语网络消费者评论的缓和策略研究)

发布日期:2018-05-09浏览次数:10

时间:2018510下午2:00

地点:外文学院B508

主讲:任伟  教授

主办:外文学院

  

Abstract

With the increasing popularity of online shopping among consumers and the continuous development of interactive digital communication, online reviews are prevalent in contemporary life. As a new genre, online reviews deserve more attention in language and discourse studies. Existing studies in this field predominantly investigate online reviews in English. More research on a greater variety of languages is needed to better understand the linguistic features of this genre and the localization of the social practice. In addition, how consumers mitigate their evaluations lacks systemic exploration. This study provides an analysis of mitigation strategies in Chinese consumer reviews, based on a dataset of user-generated online comments on Kindle E-Reader collected from Amazon China. The study examines the usage and frequency of different types of mitigation devices in the reviews. The distribution of mitigation is further investigated against the positive or negative nature of the comments. Since Chinese is a logographical language, exploring Chinese mitigation identified some particular usages. The study demonstrates that the investigation into mitigation in Chinese online consumer reviews could provide insights into cross-cultural differences in this genre.




主讲人简介:任伟,博士,教授,博士生导师。现任广东外语外贸大学外国语言学及应用语言学研究中心教授,教育部人文社会科学重点研究基地专职研究员,陕西省百人计划讲座教授,福建省‘闽江学者’讲座教授。主要研究领域为语用习得,研究兴趣涵盖语用学、英语作为通用语、二语习得等。迄今已主持国家社会科学基金、教育部人文社会科学重点研究基地重大项目、国家博士后基金特别资助、教育部留学人员科研启动基金等多项科研项目,在Applied Linguistics, Discourse, Context & Media, ELT Journal, Foreign Language Annals, International Journal of Bilingual Education and Bilingualism, Journal of Pragmatics, Language Teaching, Pragmatics, System等国际权威SSCI学术刊物上发表论文40余篇,在国际上出版个人专著1本,目前在以特邀编辑身份在SSCI期刊编纂专刊2期。担任多个社会兼职,主要包括:中国语用学会常务理事,International Journal of Bilingual Education and Bilingualism(SSCI)编委,East Asian Pragmatics编委,《应用语言学译丛》(商务印书馆)编委,《语用学研究》编委等;为多家SSCICSSCI学术期刊和剑桥大学出版社等多家国际出版社审稿人。



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